The future of CRM is a conversation

WAX is the leading AI-powered CRM for WhatsApp, RCS and SMS. Build smart automations, memorable campaigns, and conversations that drive revenue.

Trusted by 500+ leading brands

Doctolib logoBlissim logoQonto logoBoulanger logoJimmy Fairly logoVirtuo logoBoulanger logo

Your customers are already on WhatsApp

Learn more about Whatsapp
Worldwide users3bn
Open rates98%
More clicks20%
Revenue stack63%
1 of 3: WhatsApp

Built on WhatsApp.
Scaled to every channel.

WAX brings together everything you need to engage, convert and retain your customers, at every stage of the funnel.

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Marketing, Sales and Support

The all-in-one conversational CRM
for the whole customer journey

Engage, convert, retain and support your customers from your WAX across WhatsApp, RCS and SMS.

1

Engage

Engage automatically with prospects using their favorite channel. Build trust and grow your community.

4xLess CAC
3xMore ROI
85%Higher response rate

Convert

Convert them into customers using personnalised campaigns

30%Reduction in sales cycle
3xFaster responses
20%Revenue growth
2
Cabaia
Quelle est votre date d’anniversaire 🎂
Pour faire une surprise le jour J !
JJ/MM/AAAA
Cabaia
Joyeux anniversaire Lucas !
Pour l’occasion, profitez de 10€ offerts en ligne ou en boutique 🎁
Je me fais un cadeau
3

Retain

Increase customer LTV using smart automations and personnalised campaigns

25%Repeat purchase
+30%Average order value
+25%customer lifetime value (LTV)

Support

Use WAX AI to guide and reasure customers. Free time for your support team.

40%Less workload
80%FAQS resolved by AI
40%Faster resolutions
4

Bonjour, je cherche un kiné près de chez moi pour une rééducation du genou 🦵

Doctolib

Bonjour 👋 M. Dubois,
masseur-kinésithérapeute à 600 m.

Prochain créneau : mardi 17h30.

Prendre RDV

Ca marche, merci beaucoup on peut confirmer le rdv.

Doctolib

✅ Rendez-vous confirmé.
N’oubliez pas votre ordonnance.

WAX AI

La personnalisation àl’échelle, grâce à WAX AI

Un agent, qui recommande, vend, rassure et répond sur WhatsApp branché sur vos données produit et client.

Awarded AI Pioneer by

Meta logo
Product recommendationsLive sales assistanceUnified shopping experienceAI-powered customer service

Hi, I’m not sure which skincare product to go for. I’ve got sensitive, reactive skin.

Clarins

If you have sensitive skin, our Calm-Essentiel range is the best choice. It’s fragrance-free and specially formulated to soothe the skin.

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Delivery policy
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Delivery policy

Which one from these 3 formules would be best to use in the morning?🙌

Clarins

For a morning application, I recommend the double serum.

Added to cart ✅

+25%de conversion incrémentale
80%des tickets de support automatisés
Discover WAX AI

Empowering global leaders with World-Class conversation infrastructure

400MMessages processed
110Markets covered
99,9%Uptime
500+Brands live

Marketing-grade reach.
Enterprise-grade trust.

Built to enterprise security standards.

ISO/IEC 27001 certified, with independent annual audits. Data encrypted in transit and at rest, on isolated, access-controlled environments.

Compliant on every message.

GDPR compliant by design. Consent captured and revocable, one-click opt-out and STOP on every channel, and a data processing agreement for each market you run.

Your customer data stays yours.

WAX connects to your CRM, catalogue and helpdesk to power conversations. We never resell, rent or reuse your data — it stays in your systems, under your control.

EU data hostingOfficial Meta Business PartnerGoogle RCS Business Messaging

Across 500+ brands onWhatsAppRCS andSMS

The numbers brands hit with WAX

From the first message to the repeat purchase, here is what a conversational CRM does for growth.

25%repeat purchase
15%incremental sales
15xROI
89%open rate

How top brands scale conversations with WAX

Sacs et accessoires colorés CABAIA
CABAIA
Fashion & ApparelE-commerce & Retail

Renforcer le lien avec sa communauté internationale grâce au marketing conversationnel.

Read Customer Story
Boutique Oh My CreamOh My Cream
See all case studies

Connect your favorite tools in one click

Integrate WAX with your e-commerce, CRM and marketing tools in a few clicks. Sync data, automate actions, and start building meaningful conversations effortlessly.

No setup. No waiting.

Get started within a minute

Frequently asked questions

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